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The Power and Value of Online Reviews
I’ve certainly done it, and I bet you have, too. You’re looking to try a different restaurant, or you’re in the market for a specific product or some new gear. So you go online and start searching for...
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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 1)
Recently I extolled the virtues of online reviews for small businesses. Reviews are important for consumers, because they help sort out “good” businesses from “bad.” We’ve all had bad experiences with...
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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 2)
Positive or negative, your business reviews matter. In Part 1 I talked about why online reviews are so important to your business and how to get started on review sites. Now it’s time to discuss how to...
View Article“What’s The Best Time to Post on (Insert Social Media Platform Here)?”
This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was...
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Influencing Trust Online: How We Make Social Recommendations
Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days,...
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To Win Digital Advertising, Think Outside the Interruption
I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet. Say, when I’m trying to watch a video and a commercial plays first. Or when...
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